Pandora @ CES
At CES 2020, Pandora hosted its signature invite-only client event—an exclusive experience known for big-name talent and high production value. That year, we partnered with SiriusXM to secure one of their most iconic voices: LL Cool J, the undisputed GOAT of old-school hip hop. In collaboration with the events team, I led creative development in direct partnership with LL’s management, ensuring every detail reflected both his legacy and the energy of the night.
Art Direction, Design & Production by Cecilia Cruz
Looping Animation by Bec Stupak Diop
Creative Direction by Eric Suliga
Dripping ink, radiating hand-drawn line work, halftone patterns and colors that conveniently aligned both with the venue and LL Cool J’s current radio show on SiriusXM.
Client Invite
We designed the invite header into a bold, black-and-white treatment that emphasized contrast and energy, with LL brought into full color to anchor the composition. To amplify the presence of sound, we introduced a bass-inspired vibration effect that made his name subtly reverberate—mirroring the physical impact of a heavy beat. This set the tone for the next phase: developing immersive environmental graphics and motion design to bring the live experience to life.
Environmental Video
In contrast to the typical strobe-heavy atmosphere of Las Vegas music venues, Brooklyn Bowl offered an old-school backdrop that aligned seamlessly with the vibe of our legendary headliner. Animator Bec Stupak Diop translated our creative direction into a series of hip-hop-infused hype loops, building on the visual identity we established through environmental design. The reels pulsed across every screen in the venue—from the bars and VIP lounge to the bowling lanes and main stage—paying homage to LL’s hometown and building energy in the lead-up to his unforgettable performance.
Environmental Design
Rope chains, cassettes, turntables, mics, graffiti and halftone dots inspired by flyers from the dawn of hip-hop in honor of LL.
