UNBOXED GROUP x HULU
All’s Fair
Inspired by the power and prowess of the show’s central characters—women helping women—we presented two opposing yet complementary creative directions: one rooted in the divine feminine, the other an indulgent descent into dark femininity. The experience centered on “places of power,” using the show‘s iconic architectural moments to recreate moments of prowess—exploring the dramatic radial ceiling piece from the boardroom to theatrical interpretations of divorce proceedings, to rage rooms, airplane hangars and Bentleys in formation.
Our work evolved into a deep oxblood monochrome motif for the premiere event in Hollywood and informed design at the Paris and Brazil premiere events.
Creative Lead, Pitch
Cecilia Cruz, Bec Stupak Diop
Final Design & Execution
Nater Davis
Creative Director
Kyle Absolom
Executive Producer
Damon Guilfoyle