UNBOXED GROUP x HBO

The White Lotus S03 Premiere

In partnership with LA-based Unboxed Group, I served as Creative Lead for The White Lotus Season 3 premiere at Paramount Studios. From winning the pitch to overseeing execution, I crafted an immersive experience that reimagined the studio lot as Koh Samui, Thailand—balancing the show's surreal opulence with grounded, culturally resonant details.

I led design across custom scenography, event styling, the “green” carpet and a 16-foot custom chandelier inspired by the show that served as the centerpiece for an epic afterparty. Authentic Thai representation was a key focus, reflected through entertainment, culinary partnerships with LA-fire-impacted Thai restaurants and artisans, and a filmed performance featuring local traditional Thai dancers. Our creative direction was so well-received it was adapted for HBO’s Bangkok premiere, extending our impact globally.

The event drew significant acclaim from HBO, talent reps, and influencers, and was featured in both BizBash and the New York Times style section.

CREATIVE TEAM

Creative Lead
Cecilia Cruz

Creative Director
Kyle Absolom

Executive Producer
Damon Guilfoyle

Director, Performance
Bec Stupak Diop

Event Photography
David Jon