UNBOXED GROUP x MASTERCARD

Launching Mayhem

Contributed early-phase creative ideas for Lady Gaga’s album release party at Milk Studios in Los Angeles, sponsored by MasterCard.

Art Direction
Cecilia Cruz

Creative Direction
Kyle Absolom

THE TASK

A high-level, minimalist approach plucked elements directly from Gaga‘s latest video and combined them using AI-generated visuals to inform the full event look & feel.

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