UNBOXED GROUP x MASTERCARD
Launching Mayhem
Contributed early-phase creative ideas for Lady Gaga’s album release party at Milk Studios in Los Angeles, sponsored by MasterCard.
Art Direction
Cecilia Cruz
Creative Direction
Kyle Absolom
THE TASK
A high-level, minimalist approach plucked elements directly from Gaga‘s latest video and combined them using AI-generated visuals to inform the full event look & feel.
