Mayhem Album Release Party
ART DIRECTION
A fast-paced creative collaboration with Unboxed Group brought an extra dose of mayhem to Lady Gaga’s album release party at Milk Studios in Los Angeles. Sponsored by MasterCard, the event was designed and executed by the LA-based creative powerhouse Unboxed Group.
THE TASK
I provided early creative inspiration, including the concept for an epic photo moment. To help shape the overarching creative point of view for the pitch, I developed a high-level, minimalist moodboard and used AI-generated visuals to explore ideas for a custom "throne" installation, later fabricated by Unboxed Group.
THE RESULT
A striking fan photo moment, perfectly staged by Unboxed between raw, scenic painted concrete walls flanked by moody sconces.